Working on innovation by Christophe Midler; Guy Minguet; Monique Vervaeke

By Christophe Midler; Guy Minguet; Monique Vervaeke

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Once more, it became necessary to reinvent the framework for intercompany design cooperation in order to fit the specifics of the situation. This was the aim of research at the beginning of the 2000s. We will focus here on two converging conclusions of this work, concerning the legal framework and management involvement in cooperations. • Cooperation legal framework: In a co-development project, cooperation occurs within the context of a contract focusing on the end result both partners wish to achieve.

The choice is motivated by various strategic and technical factors: desire to associate the service to the manufacturer’s brand rather than a service operator, potential risks linked to Internet-enabling built-in devices, complexity of the means of communications between devices in a domain with fluctuating standards, etc. , the hardware that was developed—rather than from a learning path resulting from the decision. From this point of view, the consequence has been that in order for customers to learn about the services, and more generally, in order for the automobile mobile services market to develop, the supporting products had to be available.

Each stage covers a potential use and goes through a validation process that makes them credible proposals for project development. • Reducing overall development costs: Co-exploration is of course a means of sharing research costs as well as reducing them by ensuring 36 Christophe Midler, Sylvain Lenfle that the work performed in the early stages does not need to be redone during the development phase. Once more, it became necessary to reinvent the framework for intercompany design cooperation in order to fit the specifics of the situation.

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