By Igor Vobič.
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It may also be appropriate to group together and apart all applications of communication study that have to do directly with the operation of all media institutions and industry, in respect of structure, training, roles, intelligence, intrinsic characteristics, history and much else. The ‘central core’ of the Media and Communication Studies (MCS) field in this view should not be much affected in the short to medium term by ongoing changes in media technology or systems or in particular real-world circumstances, but rather influenced by ideas and theories, existing or to be developed.
All music formats of public and private broadcasting, such as Adult Contemporary, Adult Standards / Middle of the Road, Beautiful Music, Contemporary Hit Radio and College Radio have grown out of somewhere, being developed out of comprehensive evening shows. Sound as a marker in the programme flow: The signal of the broadcasting station, announcing the full hour and the subsequent news slot, is the most important acoustic marker in broadcasting. Until the mid-1960s a kind of ‘small box’ programme dominated radio broadcasting.
Morley, D. (2009) ‘For a Materialist, Non Media-Centric Media Studies’, Television & New Media, 10(1): 114-16. , Silverstone, R. ’, pp. 149-162 in K. B. Jensen and N. W. ) Qualitative Methodologies for Mass Communication Research. London, New York: Routledge. Rammert, W. (2007) Technik – Handeln – Wissen. Zu einer pragmatistischen Technik- und Sozialtheorie. Wiesbaden: VS. Schofield Clark, L. (2009) ‘Theories: Mediatization and Media Ecology’, pp. 83-98 in K. ) Mediatization: Concept, Changes, Consequences.