By Mickey C Smith
Read or Download Pharmaceutical marketing: principles, environment, and practice PDF
Best pharmacy books
The fourth quantity within the six-volume instruction manual of Pharmaceutical production Formulations, this ebook covers semi-solid medicines. It contains formulations of ointments, creams, gels, and suppositories, from publicly on hand yet extensively dispersed details from FDA New Drug functions (NDA), patent purposes, and different resources of time-honored and proprietary formulations.
Prescribing and drugs administration is without doubt one of the most typical interventions in overall healthiness care supply and sooner or later becomes a part of the position of many hundreds of thousands of nurses, pharmacists and different professions allied to medication (PAMs). self sustaining and Supplementary Prescribing: a vital consultant is the 1st ebook of its type and explores a couple of key components for prescribers, together with the moral and criminal concerns surrounding prescribing, the psychology and sociology of prescribing, prescribing inside of a public well-being context, evidence-based prescribing, prescribing inside of a workforce context, simple pharmacology, tracking abilities and drug calculations.
Whole in three volumes. Pharmaceutical expertise. 14 members.
163 pages, fifty four figures
- Pharmaceutical Dosage Forms - Parenteral Medications, Third Edition: Volume 3: Regulations, Validation and the Future
- Math For Pharmacy Technicians
- Validation of chromatography data systems : meeting business and regulatory requirements
- Pharmacokinetics and Metabolism in Drug Design, Volume 51
- Teddy bear book : pediatric injectable drugs, Edition: 10th ed.
Extra info for Pharmaceutical marketing: principles, environment, and practice
Particularly important trends for the pharmaceutical industry are found in the infant to nineteen-year-old and sixty-five-plus age categories. Not only do these groups offer specialized product development opportunities. but they are the two categories most frequently considered in the development of government health care programs. Both of these considerations must enter into the longrange planning of pharmaceutical manufacturers. A further consideration is that these two segments of the population demand proportionately more health care than do other segments of the population.
It is as good a euphemism as any. The idea of providing needed medicines to various publics goes way back in history-farther back than will we. Perhaps the first serious initiative in the United States was the Kerr-Mills program. Finally, in response to unremitting pressure for a public drug program, Wilbur Mills (then chairman of the Ways and Means Committee) began to search for some compromise. First, he sounded out colleagues on a plan that would have given Social Secwity beneficiaries a choice between higher cash benefits or hospitalization benefits.
Health Belief Model for Predicting and Explaining Compliance Behavior General Environment 37 using drugs for nonmedical reasons. Such colloquial use of the term tends to diminish the wider impact of culture as a total way of living, including one's values, beliefs, norms, and traditions. The marketing implications of cultural considerations are real, but not necessarily obvious. "Cultural lag" is a good example. Physician Paul Stolley desc1ibed cultural lag as the situation wherein technological advances outstrip the ability of society to adapt to and utilize these advances.