By Clive-Steven Curran
The blurring of limitations among hitherto certain clinical disciplines, applied sciences or markets is a typical and strong phenomenon. matters of this convergence frequently switch patron behaviours, favouring items and systems with a number of services. The Anticipation of Converging Industries provides an in depth specialise in the triggers, drivers and results of convergence to create a extra concise definition of convergence.
This designated research encompasses a in particular constructed toolbox for ‘convergence foresight’, making a forecasting strategy for convergence tendencies. With the focal point at the chemical, biotechnological and pharmaceutical industries, numerous symptoms of convergence within the components of Nutraceuticals/Functional meals, Cosmeceuticals and ICT are derived from samples together with over 1million patents and medical courses.
By helping this methodical process with genuine global information, The Anticipation of Converging Industries is ideal for practitioners trying to find a aggressive side within the current and for the long run. equally, lecturers will discover a entire theoretical proposal for larger realizing the underlying cause of convergence at their disposal
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Extra info for The Anticipation of Converging Industries: A Concept Applied to Nutraceuticals and Functional Foods
Sample text
C Status quo at time t1-fusion. Source Own figure by the distance dAB. Upon reaching a convergence status at time t1, both areas (or parts thereof) have moved to a common new spot, demonstrated by their old positions, depicted in the background (Fig. 3b). Contrasting this situation, Fig. 3c shows a fusion scenario. B has not moved at all, but is rather merging with A in its own spot. 22 2 Convergence Consequently, building on the notion of Nyström and the aforementioned convergence/fusion19 delineation, this study defines convergence in a managerial context as: Convergence [fusion] is a blurring of boundaries between at least two hitherto disjoint areas of science, technology, markets or industries.
Contradictory to this assessment is Rikkiev and Mäkinen’s take, who see external environmental forces as well as internal company actions as consistently listed by several authors [31, p. 375]. Pennings and Puranam differentiate between ‘‘sudden surges of convergence’’, such as those caused by deregulation and delayed convergence developments. In their opinion, socio-economic developments and changing demographics are particularly slow triggers/drivers. Technological drivers’ pace is depending on the structural parameters and the characteristics of the technological innovation [cf.
In his nomenclature—and similar to Bally’s classification—endogenous drivers on the firm level are to be separated from exogenous drivers on industry level. Malhorta and Gupta discern between demand-side and supply-side convergence. Whilst the first is set off by customers identifying substitutive or complementary linkages between products from different industries, the second is initiated by companies delivering goods to two industries. Both the drivers may occur alone or in a combination of both [cf.