Magazines in the twentieth century by Theodore Peterson

By Theodore Peterson

Show description

Read Online or Download Magazines in the twentieth century PDF

Best reference books

Polypropylene - An A-Z Reference

This multiauthor booklet experiences the current nation of data on the producing, processing and purposes of neat, converted, crammed and bolstered polypropylenes. a global workforce of best specialists surveys all very important clinical and technical features of polypropylene (PP) in a concise demeanour.

Endothelial Mechanisms of Vasomotor Control: With special Reference to the Coronary Circulation

Lately, we have now witnessed a swift enlargement of our wisdom in regards to the position of the endothelium within the regulate of vascular tone (and organ perfusion) in future health and affliction. body structure, pharmacology, and molecular biology have exposed a wealth of data on constitution and serve as of this heretofore principally ignored "organ".

Industrial chemical thesaurus

Includes alternate identify chemical substances associated with chemical substances with touch info for brands that produce those chemical substances below their exchange identify or conventional names. summary: comprises exchange identify chemical substances associated with chemical compounds with touch details for brands that produce those chemical substances less than their exchange identify or standard names

Time-Series Prediction and Applications. A Machine Intelligence Approach

This e-book offers laptop studying and type-2 fuzzy units for the prediction of time-series with a selected specialize in company forecasting functions. It additionally proposes new uncertainty administration concepts in an financial time-series utilizing type-2 fuzzy units for prediction of the time-series at a given time aspect from its previous worth in fluctuating enterprise environments.

Additional resources for Magazines in the twentieth century

Sample text

13 Ben Hibbs, "You Can't Edit a Magazine by Arithmetic," Journalism Quarterly, 27 (Fall, 1950) 370. 14 George Seldes, "'Ken'—The Inside Story," Nation, 146 (Apr. 30, 1938) 497-500. 38 MAGAZINES IN T H E T W E N T I E T H CENTURY hind the news" and tapping a mass circulation among American liberals. But, Seldes charged, Smart kept watering down its content, kept scrapping its best features, as advertisers threatened not only Ken but also Smart's prosperous Esquire. Esquire itself, in April, 1941, publicly apologized to its advertisers after running an article, "Go Get a Guitar," a plea for group singing in which the author said a guitar is better accompaniment than the piano.

Moreover, there was some standardization in advertising rates. Magazine publishers had begun to base their charges for space on circulation, and by 1900 Frank Munsey was already well known for his page rate of a dollar for each thousand of circulation. To get their money's worth, some advertisers tried to improve the effectiveness of their advertisements. They heard talks on the use of psychology in advertising, and they began to test the drawing power of their advertisements by key numbers and checking systems.

In 1936, for instance, the American magazine ran 121 pages of four-color ads, which comprised 20 per cent of total advertising space; in 1946 it ran 369 pages, which comprised 43 per cent of the total. In 1936 McCall's ran 256 pages, comprising 35 per cent of total ad space; in 1946, it ran 552 pages, comprising 54 per cent of the total. In 1936, the Saturday Evening Post ran 793 pages, comprising 29 per cent of total ad space; in 1946, it ran 1,770 pages, comprising 44 per cent of the total. The story was the same for magazine after magazine—Collier's, Cosmopolitan, Good Housekeeping, Ladies' Home Journal, Popular Science, and others.

Download PDF sample

Rated 4.71 of 5 – based on 38 votes